You have decided on the right marketing strategy for your particular real estate investing career, but are still convinced that it isn’t getting quite as much as it could. After careful consideration of what you are putting in your print ads you decide that you aren’t invoking enough of a call to action from the readers of the paper or magazine. You didn’t enter this field because of a zest for writing or an innate ability to market to a specific type of reader or consumer; you entered because you had a knack for selling face-to-face and had a fool proof plan for profiting from the sale of real estate. Don’t worry; you can tweak a few things to make this work.
The most important thing to remember for people that are trying this for the first time is that readers are smart and they see a cheesy cliché from a mile away! Don’t give them a simple “Don’t Wait, Buy Today” as a call to action, give them something more believable that invokes the same emotion. With something like, “Tomorrow will come, but this is your dream home today,” or the like. If they are reading your ad then they have already considered purchasing a new home, just put the idea in their head that it is not as tough as it may seem. They could sell today and be in the right home for them tomorrow, no quirky high pressure sales tactics.
You can offer them something extra in the purchase of your home (kitchen appliance, lawn mower, swimming pool, etc.) to help the home stand out as well, but don’t let this be your real estate investing career’s claim to fame. The other vitally important part about the print ad for its success is to make sure that it has your contact information readily available. Give the same info in every marketing avenue, be it your email, website, or phone number, give it early and give it often. The best print ad is absolutely nothing if they cannot get in contact with you!
